Health Hazards Revealed!
In 1964, the Surgeon General’s report on “Smoking and Health” came out. This report assisted in allowing the government to regulate the advertisement and sales of cigarettes. The 1960’s in general was a time when much of the health hazards of smoking were reported.
In 1965, television cigarette ads are taken off the air in Great Britain.
In 1966, those health warnings on cigarette packs begin popping up.
In 1968, Bravo, a non-tobacco cigarette brand was marketed. Made primarily of lettuce, it failed miserably!
Because of the negative press about tobacco, the major tobacco companies begin to diversify their products. Phillip Morris begins to buy into the Miller Brewing Company, makers of Miller Beer, Miller Lite, and Red Dog Beer. RJ Reynolds Tobacco Company drops the “Tobacco Company” in its name, and becomes RJ Reynolds Industries. It also begins to buy into other products, such as aluminum. American Tobacco Company also drops “Tobacco” from its name, becoming American Brands, Inc.
In 1971, television ads for cigarettes are finally taken off the air in the U.S. Cigarettes, however, are still the most heavily advertised product second to automobiles!
In 1977, the first national Great American Smokeout takes place.
In 1979, the Surgeon General reports on the Health Consequences of Smoking for Women. This is in light to the increasing number of women who are taking up the bad habit. Some attribute it to the slick ad campaign of the Virginia Slims brand, “You’ve Come a Long Way Baby!”