Smoky Thoughts

Hello my friend and welcome!Don’t know, will I disappoint you or quite the contrary make you please, but in this blog I’ll speak about something that is so ambiguous and uncertain….I’ll speak about smoking and everything that is associated with it. Some would say that it’s awfully, harmfully, badly… but damn I like it! So be you the supporter or the opponent – I welcome you!
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Желаем что все ваши рассветы и закаты вы встречали только так!

Жизнь или великое приключение…. или ничто.

Жизнь или великое приключение…. или ничто.

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The history of the Marlboro brand, which at its very birth in 1924 was promoted the as world’s first cigarettes for women.

Even today “women’s cigarettes” are judged by many, let alone those years, when the very fact of selling cigarettes to women was a cultural shock to say the least. It would perhaps be equal to designing cigarettes for babies today. Women’s cigarettes emerged thanks to suffragettes, who fought for the universal right to vote. These women wanted equality in everything, including bad habits, and they were granted it.

The instructive history of the Marlboro rebranding is a living example of how a minutely developed advertising campaign can help a drowning brand as well as elevate it to the legend status.

Lady with a Mouthpiece Cigarette

For the creative minds of the beginning of the 20th century it was extremely hard to make a female-targeted advertisement for a strictly male product. Marlboro cigarettes were marketed as feminine cigarettes. The slogan selected was purely for women: “Mild as May”. A Hollywood star was invited to become the face of the brand May West

woman with marlboro cigarette poster

Women were the target audience in regards to packaging as well. The filter with a red stripe solved two tasks at hand: to hide a careless lipstick imprint and protect white teeth of women from yellowing. The brand’s success was rather mediocre. No matter how hard the advertising specialists tried, the product was not overly appealing to women – one’s breathing was damaged, teeth yellowed and agonizing dry cough emerged.

marlboro a beauty tip

The World’s First Rebranding

Two decades later the brand had to undergo sex change operation. In 1953 medical scientists made an official statement, where they claimed that cigarette smoking provokes lung cancer. For the first time in the history of the USA the tobacco consumption decreased. In relation to that the communicative positioning of Marlboro changed as well: the owner of the brand Philip Morris decided to fill a different market niche. Now people, who are afraid of cancer but can’t give up smoking, were to become the target audience of the brand.

The image advertising of cigarettes, which now is looked as blasphemous, became history:

marlboro in press

Gee, Dad, you always get the best of everything… even Marlboro!

Cigarettes with filter, among which were Marlboro, were perceived by the customers as cigarettes for women only. After the terrifying medical discovery, however, this type of cigarettes looked safer for the customers. The cigarette manufacturers could not make their minds up about releasing “men’s” cigarettes with a filter – it was believed to be a disastrous marketing move from the outset. Nevertheless, Philip Morris “Philip Moris”) dared to take the step.

In order to change the perception of cigarettes with filter as the product “for girls,” some brilliant marketing solution was required, and Morris decided to invite one of the best American advertisement specialists Leo Burnett. The future legend of the advertisement deciced to kill everything that was feminine in the brand by means of manhood personified. A number of made-up characters, invented by Burnett, such as “case-hardened sailor,” “skyscraper construction workers,” “war correspondents,” were supposed to add some healthy dose of testosterone in to the Marlboro mix. The first and main character was certainly “cowboy the prairie tamer.” He was the character, around whom Leo Burnett built the future advertising campaign.

First, the cowboy was dotting all i’s and crossing all t’s, proving that the cigarette filter does not impact the tobacco taste.

arlboro cowboy in press

The filter doesn’t get between you and the flavor.

read full article here:

During the 1980’s there were many lawsuits filed against the tobacco industry because of the harmful effects of its products. Smoking becomes politically incorrect, with more public places forbidding smoking.

In 1982, the Surgeon General reports that second hand smoke may cause lung cancer. Smoking in public areas are soon restricted, especially at the workplace.

In 1985, lung cancer became the #1 killer of women, beating out breast cancer!

Phillip Morris continues to diversify into other products, buying into General Foods Corporation and Kraft Inc in 1985. R Reynolds, also diversifies, buying Nabisco (of Oreo fame) and becoming RJR/Nabisco.

In 1987, Congress bands smoking on all domestic flights lasting less than 2 hours. In 1990, Smoking is banned on all domestic flights, except to Alaska and Hawaii.

In 1990, Ben & Jerry’s (of ice cream fame) boycotts RJR/Nabisco, and drops Oreos from its ice cream products.

During the 80’s and 90’s, the tobacco industry starts marketing heavily in areas outside the U.S., especially developing countries in Asia. Marlboro is considered the word’s No. 1 most valuable brand of any product with a value over $30 billion! Over this period, there is a battle between Coca Cola and Marlboro as the No. 1 brand in the world!

In recent, years, there is growing evidence that the tobacco industry has known all along that cigarettes are harmful, but continued to market and sell them. There is also evidence that they knew that nicotine was addictive and exploited this hidden knowledge to get millions of people hooked on this dangerous habit! 

The Truth Is Out There!

Health Hazards Revealed!

In 1964, the Surgeon General’s report on “Smoking and Health” came out. This report assisted in allowing the government to regulate the advertisement and sales of cigarettes. The 1960’s in general was a time when much of the health hazards of smoking were reported.

In 1965, television cigarette ads are taken off the air in Great Britain.

In 1966, those health warnings on cigarette packs begin popping up.

In 1968, Bravo, a non-tobacco cigarette brand was marketed. Made primarily of lettuce, it failed miserably!

Because of the negative press about tobacco, the major tobacco companies begin to diversify their products. Phillip Morris begins to buy into the Miller Brewing Company, makers of Miller Beer, Miller Lite, and Red Dog Beer. RJ Reynolds Tobacco Company drops the “Tobacco Company” in its name, and becomes RJ Reynolds Industries. It also begins to buy into other products, such as aluminum. American Tobacco Company also drops “Tobacco” from its name, becoming American Brands, Inc.

In 1971, television ads for cigarettes are finally taken off the air in the U.S. Cigarettes, however, are still the most heavily advertised product second to automobiles!

In 1977, the first national Great American Smokeout takes place.

In 1979, the Surgeon General reports on the Health Consequences of Smoking for Women. This is in light to the increasing number of women who are taking up the bad habit. Some attribute it to the slick ad campaign of the Virginia Slims brand, “You’ve Come a Long Way Baby!”

thx to:

War & Cigarettes: A Deadly Combo

The use of cigarette exploded during World War I (1914-1918), where cigarettes were called the “soldier’s smoke”.

By 1923, Camel controls 45% of the U.S. market! In 1924, Phillip Morris begins to market Marlboro as a woman’s cigarette that is a “Mild as May”!

To battle this, American Tobacco Company, maker of the Lucky Strike brand, begins to market its cigarette to women and gains 38% of the market. Smoking rates among female teenagers soon triple during the years between 1925-1935!

In 1939, American Tobacco Company introduces a new brand, Pall Mall, which allows American to become the largest tobacco company in the U.S.!

During World War II (1939-1945), cigarette sales are at an all time high. Cigarettes were included in a soldier’s C-Rations (like food!). Tobacco companies sent millions of cigarettes to the soldiers for free, and when these soldiers came home, the companies had a steady stream of loyal customers.

During the 1950’s, more and more evidence was surfacing that smoking was linked to lung cancer. Although the tobacco industry denied such health hazards, they promoted new products which were “safer”, such as those with lower tar and filtered cigarettes.

In 1952 P. Lorillard markets its Kent brand with the “micronite” filter, which contained asbestos! This was fortunately discontinued in 1956.

In 1953, Dr. Ernst L. Wynders finds that putting cigarette tar on the backs of mice causes tumors!

In 1954, RJ Reynolds introduces the filtered Winston brand. In 1956 Reynolds introduces the Salem brand, which is the first filter-tipped menthol cigarette.

These are compact cigarettes with an angular mouthpiece filter, which is distinct on account of its refined taste. Its secret has to do with the innovation technology, known as LSS (Less Smoke Smell), which promotes the reduction of the intensity of the tobacco smoke smell.

The pack of Winston XStyle has round edges of the front panel, the impression of the 3D texture and a special cutover of the inside frame with the silver eagle image. The new product is represented in two taste variations – Winston XStyle Blue and Winston XStyle Silver.

Today the development of the premium line of XS, designed specifically for modern customers, who are open to new trends and tendencies, combining innovation technologies, timely design and distinguished quality that Winston is known for.

Tobacco: A Growth Industry

In 1776, during the American Revolutionary War, tobacco helped finance the revolution by serving as collateral for loans the Americans borrowed from France!

Over the years, more and more scientists begin to understand the chemicals in tobacco, as well as the dangerous health effects smoking produces.

In 1826, the pure form of nicotine is finally discovered. Soon after, scientists conclude that nicotine is a dangerous poison.

In 1836, New Englander Samuel Green stated that tobacco is an insecticide, a poison, and can kill a man. 

In 1847, the famous Phillip Morris is established, selling hand rolled Turkish cigarettes. Soon after in 1849, J.E. Liggett and Brother is established in St. Louis, Mo. (The company that has settled out of the big lawsuits recently).

Cigarettes became popular around this time when soldiers brought it back to England from the Russian and Turkish soldiers.

Cigarettes in the U.S. were mainly made from scraps left over after the production of other tobacco products, especially chewing tobacco. Chewing tobacco became quite popular at this time with the “cowboys” of the American west.

In 1875, R.J. Reynolds Tobacco Company (better known for its Reynolds Wrap Aluminum Foil) was established to produce chewing tobacco.

marlboro pack vintage

It wasn’t until the 1900’s that the cigarette became the major tobacco product mad

e and sold. Still, in 1901 3.5 billion cigarettes were sold, while 6 billion cigars were sold.

In 1902, the British Phillip Morris sets up a New York headquarters to market its cigarettes, including a now famous Marlboro brand.

Along with the popularity of cigarettes, however, was a small but

camel pack vintage

 growing anti-tobacco campaign, with some states proposing a total ban on tobacco. 

The demand for cigarettes grew however, and in 1913 R.J. Reynolds began to market a cigarette brand called Camel.